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Alia — Your AI Admission Counselor by MCB
Alia, AI Admission Counselor
Meet

Admission Counselor

ALIA
Built for admissions teams
★
Trusted by 3,200+
institutions

Capture every enquiry, follow up with every parent, and turn "just looking" into "where do we pay?" — automatically.

Alia, AI Admission Counselor
Does this
sound
familiar?

"I follow up with hundreds of parents, but very few actually convert."

"I spend more time updating spreadsheets than counseling students."

"I miss follow-ups because everything is scattered across different tools."

✓

I identify and reach out to qualified parents for you, every single day.

✓

I handle WhatsApp and email follow-ups, turning enquiries into applications.

✓

I continuously refine my counselling style to match your institution's voice.

✓

I can double your enrollment conversion without doubling your team.

Confident admission counselor — Alia
I can
fix that
2×
more enrollments per admission cycle on average
80%
faster parent reply rate vs traditional outreach
90%
of users save at least 10 hours per week on follow-ups
95%
of institutions report increased counselor productivity
THE TRANSFORMATION

Same team. Different day.

What changes when Alia joins your admission office.

● Alia before using MCB Admission CRM
Tuesday, 4:47 PM.
Everyone's behind.
Counselors stretched thin. Parents waiting. Numbers unclear.
  • ✕ 38 leads waiting for callbacks 1/5
    Manual Admission Tracking
  • ✕ 4 spreadsheets, 3 versions of truth 2/5
    Manual Admission Tracking
  • ✕ WhatsApp chats lost in personal phones 3/5
    WhatsApp Chats — Personal Phones
    Scattered • Lost • Untraceable
    47 chats unrecoverable
    Counselor on leave • Phone lost
    !
    "Where is that chat with Mrs. Sharma?"
    Counselors save chats on personal WhatsApp. When they leave, parents go silent. No handover. No history. No accountability.
    47
    Chats Lost
    12
    Counselors with Data
    0
    Searchable
    8
    Parents Unreplied
    P
    Priya R. (Counselor)
    "That chat was on my old phone. I think Mrs. Sharma asked about Grade 4 fees..."
    untraceable
    A
    Amit K. (Counselor)
    "I had the conversation. Let me check my WhatsApp... can't find it."
    lost
  • ✕ Daily report taking 90 minutes to compile 4/5
    Daily Report — Manual Compilation
    Excel sheets + manual entry = 90 minutes
    5:47 PM still working
    Report due at 6:00 PM
    !
    "Sir, the report will be late again today."
    Admin manually copies from 4 spreadsheets, calls 6 counselors for updates, fixes formulas, formats charts. Every. Single. Day.
    4:30 PM
    Collecting Excel files from counselors
    5:10 PM
    Fixing duplicates, missing fields
    5:40 PM
    Manually charting in Excel
    6:00 PM
    Emailing to principal (often late)
    90 min
    Avg Time/Day
    7.5 hr
    Lost Per Week
    23%
    Reports Late
  • ✕ Counselors tired, parents frustrated 5/5
    Team Mood — Manual Process
    Burnout rising • Trust falling
    2 counselors resigned
    Last quarter • Burnout cited
    !
    "I joined to counsel. Not to do data entry."
    Counselors spend evenings updating Excel. Parents wait 2-3 days for callbacks. Complaints rise. Everyone is exhausted. Admissions suffer.
    😔
    Priya R.
    Overwhelmed
    42 pending follow-ups
    😤
    Amit K.
    Frustrated
    38 pending follow-ups
    😡
    Mrs. Sharma (Parent)
    Angry
    Waiting since Monday
    2.4/5
    Parent NPS
    38%
    Counselor Attrition
    15+
    Lost Admissions
→
● Alia after using MCB Admission CRM
Tuesday, 4:47 PM.
Everyone's ahead.
Pipeline clean. Parents responded. Tomorrow already planned.
  • ✓ Zero leads pending — all auto-routed 1/5
    MCB Admission CRM Live Dashboard
  • ✓ One dashboard, real-time, single truth 2/5
    MCB Admission CRM Live Dashboard
  • ✓ Every chat logged, searchable, owned 3/5
    Unified Chat Center — MCB CRM
    Logged • Searchable • Owned by School
    All chats archived
    Real-time sync • Auto-tagged
    ✓
    Every conversation, one click away
    WhatsApp, email, calls — all flow into the parent's record. Search by name, lead status, or keyword. Nothing leaves with a counselor.
    2,847
    Chats Logged
    100%
    Searchable
    0
    Lost on Exit
    <3s
    Search Time
    RS
    Mrs. Rajni Sharma HOT
    "Yes, Grade 4 fees confirmed. Tour booked for Saturday 11 AM ✓"
    2 min ago
    AP
    Mr. Anand Patel WARM
    "Documents received. Application moving to interview stage."
    8 min ago
  • ✓ Daily report auto-drafted at 5:55 PM 4/5
    Auto-Report — Drafted by Alia
    Scheduled • Branded • One-click send
    Drafted at 5:55 PM
    Ready to send • 0 manual work
    ✓
    Today's Daily Pulse — Auto-generated
    Alia compiles leads, conversions, follow-ups, and counselor performance into a clean PDF every evening. Just review and forward.
    Daily Admission Pulse — Tue, May 13
    Auto-generated • 5:55 PM • AY 2026-27
    📄 PDF
    89
    New Leads
    67
    First Contact
    45
    School Tour
    12
    Admitted
    Priya R.
    22
    Amit K.
    18
    Sneha D.
    16
    0 min
    Manual Work
    7.5 hr
    Saved/Week
    100%
    On Time
  • ✓ Counselors focused, families delighted 5/5
    Team Mood — With Alia
    Counselors focused • Families delighted
    0 resignations
    This quarter • Team retained
    ✓
    "Now I actually have time to counsel."
    Alia handles routing, follow-ups, and reporting. Counselors focus on real conversations. Parents get instant responses. Admissions grow.
    😊
    Priya R.
    Focused
    3 quality conversations today
    🚀
    Amit K.
    Energized
    5 tours booked this week
    😍
    Mrs. Sharma (Parent)
    Delighted
    "Replied in 4 minutes!"
    4.8/5
    Parent NPS
    0%
    Burnout-Driven Exits
    +34
    Extra Admissions
THE SCOREBOARD

YOUR ADMISSIONS DESK VS ALIA WITH MCB AT THE DESK.

Seven things every admissions head fights with daily. Here's how it plays out with — and without — MCB Admission CRM in the room.

CAPABILITY
✕ WITHOUT MCB
✓ WITH MCB
📥
Receiving Enquiries
When a parent reaches out
Counselors miss half of them Leads land on personal WhatsApp, paper notebooks, scattered sheets — some never reach the team.
Alia receives every parent She greets enquiries from every channel and logs them into the institution's CRM the moment they arrive.
⏰
Following Up
Staying in touch with warm leads
Relies on memory & sticky notes Parents wait 2-3 days for a callback. Many drop off before the second conversation.
Alia never forgets a parent She nudges, reminds, and re-engages at the right moment — without anyone telling her to.
💬
Conversation Memory
Recall of every parent interaction
Walks out when staff leave Chats sit on personal phones. When a counselor exits, parents go silent. No handover.
Alia remembers everything Every chat, call, and email lives with the institution — searchable by name, status, or keyword.
📊
Daily Reporting
Admissions pulse for leadership
2-3 hours of admin work Someone copy-pastes from 4 sheets, chases 6 counselors, fixes formulas, formats charts. Daily.
Alia hands you the PDF Every evening, she compiles the day's leads, conversions and follow-ups. You just review and forward.
⚡
First Response
How fast a parent hears back
Hours, sometimes days By the time the counselor calls back, the parent has already visited 3 other institutions.
Alia replies in seconds Warm, personalised, 24/7. Parents feel heard before they finish typing the question.
🎯
Your Team's Day
What human counselors actually do
70% data entry, 30% counselling Evenings spent updating Excel. Burnout creeps in. Real conversations get squeezed out.
Alia takes the grunt work She routes, logs, and follows up. Your counselors finally have time for the conversations that close.
🔍
Accountability
Who said what, and when
"I think I called them…" No proof, no timeline, no way to coach the team objectively when a lead goes cold.
Alia keeps the record Every interaction logged, timestamped and attributed. Coach with data, not guesswork.
FINAL VERDICT
7 / 7
WITHOUT MCB
1/ 7
WITH MCB
7/ 7

One counselor. Seven superpowers.

Alia doesn't replace your admissions team — she joins it. And she never sleeps.

If you are reading this,
you are already ahead.

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